Thursday, April 14, 2016

The power of persuasion

We always rationally make up our minds about something. Right? Wrong!
Most decisions we make with our emotions. So - if you want or need to persuade someone - don't overload people with facts and figures but repeat your key words, refer to authority and use appealing anecdotes. If you do that right, you too can take a shot at becoming a president. This clip shows you how:

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